From idea to development

Tracelink originates from a pilot project funded by the The Dansh Industry Foundation in 2013. The starting point was then mobile handling of material traceability in the steel industry.

• In 2014, Tracelink received financial support from the innovation community Borean, which in this connection bought into the company. In addition to material traceability, we built time recording, quality management and integration for e-conomic into the system as one of the first. Since then, our product has evolved into a generally mobile tool for planning, managing and documenting production, assembly and service in small and medium-sized businesses.
• In the spring of 2016, Borean sold its shares in the company. In the same year, we developed integration for Forsi - the insurance companies' claim settlement system - and launched an industry solution for car painters. That solution has since been extended to also cover sheet metal workshops.
• In 2017, we introduced warehouse management with batch, as well as the possibility to work with BOMs linked to production. This element of production planning was subsequently added to route planning.
• In 2019, we launched purchasing functionality as part of inventory management. Most recently, we have developed a CRM module to support the sales processes that lead to production. During the development of Tracelink, we have implemented countless minor improvements and new functions at the request of our customers, who have largely functioned as important development partners.

Today, our product is a versatile mobile ERP system for planning, managing and documenting production, assembly and service in small and medium-sized companies. Tracelink is owned by the two founders Peter Dreyer and Claus Bo Nielsen. Our organization, which today consists of 10+ employees with strong skills in development, implementation, customer support and communication, is based in Aarhus in premises on Brunbjergvej in Risskov.

Common to the customers is a high professional ability and limited experience in using IT.

We recognize that IT is not at the top of our clients' agenda and therefore we spend a lot of energy on creating simple solutions and ensuring that every customer get a set-up that adds value in their everyday lives. We know it can be done.

More than 150 companies with thousands of users in Denmark, Scandinavia, the Baltic countries and Germany use our solutions.

Our solutions provide value both for small businesses with only a handful of users and for larger companies with hundreds of users.

Contact us if you want specific references.

This means, among other things, the product catalog, customer database and invoice data are shared by the two systems.

By using the integration between the two systems, information flow between office staff and production professionals becomes much more fluid, with less risk of errors and greater efficiency in the processes.

In addition, through dealers, Tracelink has made integrations for e.g.:

• Microsoft C5
• Microsoft Nav

• Forsi - insurers' claims settlement system
• Eurotax - Lacquer calculation
• Glasurit and RM Profit Manager - mix weight

Read more about Trace Links solution for Auto Paint.

• Lemvigh-Müller
• Hatten Group
• Sanistål
• Brdr. Kier
• Boldsen
• PAJO bolts

Together with these partners, we have created a solution where delivery notes and certificates on purchased materials are automatically delivered from the wholesaler's order system and read directly into our customer's Tracelink archive. This provides automatic traceability without further work.

Read more about Tracelink's solution for the Steel industry.

Read more about Tracelink's integration API.